MITEC KL
Hall 1-6, concourse
Prepared for U Mobile Sdn Bhd
Confidential
Connectivity Partner Proposal
Absolut Bazaar × Festival Gaya Raya 2027 Edition — Connectivity Partner
A complete brand immersion across 1.8 million visitors and 66 hours non-stop - built for 5G proof, Malay-market affinity, and measurable subscriber acquisition.
Presented to
U Mobile Sdn Bhd
00
Contents
01
Executive Summary
Absolut Bazaar × Festival Gaya Raya (ABGR) is Malaysia's largest and most iconic Raya festival expo - recognised by the Malaysia Book of Records as Malaysia's Largest Raya Festival Expo (2024).
RM61.5M
Total sales since 2022
7.96M
Total visitors since 2022
3,500+
Entrepreneurs empowered
700+
Local brands featured
Scale
1.8M visitors · 66 hours
Malaysia's largest Raya festival expo
Venue
MITEC, KL
Atmosphere
Non-stop Raya energy
For its 6th edition - 26-28 February 2027 (66 hours non-stop, from 26 Feb 12pm to 29 Feb 6am) - ABGR returns to MITEC Kuala Lumpur with a target of 1.8 million visitors.
We invite U Mobile to join us as our Connectivity Partner — Official Telco Partner, leveraging this platform to deepen brand affinity with the Malay demographic, drive 5G awareness, and achieve measurable subscriber acquisition.
Value proposition
U Mobile's 5G leadership - freshly amplified by the World Cup 2026 broadcast sponsorship -
finds its natural Raya-season home at ABGR 2027. This is not a logo-on-banner deal.
This is complete brand immersion: 1.8M visitors, 66 hours non-stop, live 5G demo,
on-site sign-ups, and a showcase of U Mobile's 5G network under peak load.
02
About ABGR
2.1 Track record
| Metric | Cumulative (2022-2026) |
|---|---|
| Total sales generated | RM61.5 million |
| Total visitors | 7.96 million |
| Total booths | 2,432 |
| Entrepreneurs empowered | 3,500+ |
| Local brands featured | 700+ |
| Malaysia Book of Records | Largest Raya Festival Expo (2024) |
2.2 2026 edition - by location
| Location | Visitors | Booths | Sales generated |
|---|---|---|---|
| Brunei (BRIDEX) | 80,000 | 120 | - |
| Penang (PICCA) | 350,000 | 206 | RM7M |
| KL - MITEC (66h) | 2.95M | 550 | RM29.2M |
| Total 2026 | 3.38M | 1,076 | RM36.2M+ |
2.3 2027 edition - ABGR 6.0
| Detail | Info |
|---|---|
| Date | 26-28 February 2027 (66 hours non-stop) |
| Duration | 66 hours (26 Feb 12pm - 29 Feb 6am) |
| Venue | MITEC, Kuala Lumpur (Hall 1-6) |
| Target visitors | 1.8 million |
| Format | Shopping Bazaar + Food Festival + Celebrity Performances + Interactive Zones + CSR Initiatives |
2.4 2026 sponsor portfolio
Existing sponsor lineup demonstrating the calibre of brands ABGR attracts:
Kunafa Aiwahhh · SPayLater (BNPL Partner) · Bank Rakyat (Official Bank) · Power Root (Exclusive Beverage) · Cik B Salmon Skin · Sugar Bomb (Official Fragrance) · REV Media Group (Official Media) · HABIB · Cheetah · Pure Lab · Beauboss · Siti Khadijah · Varisha Collection · Ombak Exclusive
Open category
No telco partner has been secured - this category is waiting for U Mobile.
03
Why U Mobile?
Benchmark · Bombastika Raya 2023
From concert heat to conversion funnel
Bombastika proved U Mobile owns the Malay Raya moment. ABGR multiplies that formula: 1.8M on-ground visitors, 66 hours, purchase-ready families.
+73%
Brand index
5.8×
Ad recall
3.1 The perfect timing
U Mobile is at a pivotal brand moment in Q4 2026-Q1 2027:
| U Mobile context | ABGR opportunity |
|---|---|
| 5G Wholesale Network Operator - freshly awarded, massive brand push | Live 5G demo zone - let 1.8M people feel the speed. Network credibility through experience, not ads. |
| World Cup 2026 Broadcast Sponsor - high brand heat carries into 2027 | Sustain momentum from June 2026 into Raya season. Don't let WC brand equity cool off. |
| Q1 2027 Subscriber Targets - telcos live and die by quarterly acquisition | 66-hour on-ground sales funnel. Target 5,000-8,000 new sign-ups from a single activation. |
| Malay Demographic Priority - Bombastika Raya proved the approach | 85%+ of ABGR visitors are Malay families. Bombastika amplified - 66 hours vs one concert. |
3.2 Proven telco-Raya synergy
U Mobile's Bombastika Raya Concert (2023) is the benchmark:
+73%
Brand index increase
+113%
Brand perception (Malay)
5.8×
Brand ad recall
234M
Total impressions
ABGR 2027 amplifies this formula by an order of magnitude: 1.8M on-ground visitors (vs thousands at a concert), sustained over 66 hours non-stop (vs a single evening), with a purchase-ready audience already in spending mode.
Key difference
One-off concerts build awareness. A 66-hour non-stop expo builds a conversion funnel.
The difference between "brand recall" and "subscriber acquisition" is the difference
between Bombastika Raya and ABGR.
04
Connectivity Partner Package
Tier: Connectivity Partner — Official Telco Partner
4.1 Sponsorship structure
| Component | Value | Notes |
|---|---|---|
| Monetary sponsorship | RM800,000 - RM1,000,000 | Negotiable based on scope |
| COW (Cell on Wheels) | ~RM150,000 - RM200,000 (in-kind) | ~5 days deployment (2 setup + 66h event) |
| Booth staff & collateral | U Mobile funded | Activation team, banners, merch |
| Total equivalent value | ~RM1.0M - RM1.3M |
4.2 Benefits & deliverables
Four activation pillars - from brand immersion on-site through to measurable subscriber conversion and social amplification.
01
7
Branding
touchpoints
touchpoints
02
5
On-ground
activations
activations
03
5
Acquisition
funnel steps
funnel steps
04
1.1M+
Owned social
followers
followers
Branding & visibility
Own the venue narrative - title rights through every visitor touchpoint
7
Assets
MITEC footprint · U Mobile presence
Main entrance · Hero banner
First impression for 1.8M visitors
U Mobile Main Stage
Naming rights on all performances
Wi-Fi · entire MITEC
"Wi-Fi Powered by U Mobile"
LED walls · all halls
Branded video across concourse
01
Title rights
"Official Telco Partner: U Mobile" in all event communications
02
Collateral flood
Lanyards, wristbands, 50K+ shopping bags, booklets
03
Media partner
REV Media Group integrated coverage
04
Stage + LED + Wi-Fi
Mapped on the venue diagram - always-on visibility
On-ground activation
High-footfall experiences that turn visitors into prospects
400
Sq ft booth
Flagship space
400 ft2
Premium concourse booth
Prime footfall location - host the 5G Experience Zone, sign-up counter, and celeb moments under one roof.
Experience
5G Experience Zone
Speed challenge, VR demo, interactive showcases
Convert
Sign-up station
Exclusive Raya plan registration desk
Engage
Happy Hour
Flash sales via U Mobile app
Draw
Celebrity M&G
3× sessions with top Malaysian selebriti
Subscriber acquisition funnel
From booth contact to viral referral - built for Q1 acquisition numbers
5-8K
Sign-up target
On-site sign-up
Dedicated counter with sales team capturing walk-in intent
Exclusive Raya plan
RM50/mth = 50GB + RM20 voucher + Raya caller tune
App exclusive deals
Plan sign-ups & data add-ons via U Mobile app
SMS / App blast
U Mobile pushes offers to existing subscriber base
Referral loop
"Bring a friend, RM10 off" - viral growth multiplier
Digital & social amplification
Owned channels + influencers + live stream overlays
50M+
Impressions
Amplify
Stage · stream · share
1.1M+
Combined owned social following
10+
Influencers amplifying U Mobile
50-100M
Projected social & digital impressions
4.3 Estimated reach
1.8M
On-ground visitors
50-100M
Social & digital impressions
50+
Celebrity appearances
20+
Media mentions (earned)
05
Cell on Wheels (COW)
50,000
Sqm coverage
66h
Non-stop stress test
100K+
Speed-test target
5.1 The COW is not a cost - it is a product demo
Product demo
The COW is U Mobile's most credible marketing asset. No advertisement can prove 5G speed
like letting 1.8M people experience it first-hand.
The logic: 1.8 million visitors packing MITEC over 66 hours straight. Peak usage from 10pm-2am when the bazaar is still going. This is the ultimate stress test for any telco network. When U Mobile's 5G delivers flawlessly under that load - speed tests, streaming, video calls, TikTok uploads - every visitor becomes a walking testimonial. No ad can match this credibility.
5.2 Deployment plan
| Phase | Date | Activity |
|---|---|---|
| COW setup | 24-25 Feb 2027 | Site survey, installation, network optimisation |
| Event active | 26-28 Feb 2027 (66h) | Full coverage: Hall 1-6 + concourse + food zone |
| COW tear-down | 1 Mar 2027 | Removal, site restoration |
Coverage area: MITEC Hall 1-6, main concourse, F&B zone - estimated 50,000 sqm. 66-hour non-stop event means the network will be tested round the clock - a living demonstration of U Mobile 5G reliability.
5.3 Marketing activation around the COW
The COW is not infrastructure - it is U Mobile's most powerful marketing asset. Here are six activations that turn the tower into a crowd-drawing, content-generating, subscriber-acquiring machine:
⚡
5G Speed Challenge Booth
4-5 terminals with speed test app. Visitors test U Mobile 5G speed and auto-generate a share card: "I got 1.2 Gbps at ABGR with U Mobile!" Live leaderboard on LED - top 10 every hour win vouchers. Target: 100,000+ speed tests.
📊
Live Network Dashboard
Giantscreen at concourse: "🔥 15,842 connected to U Mobile 5G right now" / "⚡ Peak today: 1.4 Gbps". Real-time social proof - visitors snap and share, free earned reach.
📸
5G Raya Photo Booth
Real-time 5G upload - photo captured and uploaded to cloud in under 2 seconds. Printed receipt: "☁️ Uploaded via U Mobile 5G - 0.8s". Raya-themed backdrop (ketupat, pelita).
🎙️
"The 66-Hour Stream"
Citizen journalism booth - anyone livestreams 5 minutes of their ABGR experience via U Mobile 5G. Auto-posts to TikTok/IG with #UMobile5GxABGR. UGC gold: 500+ raw authentic clips.
🌙
Midnight Raya 5G Sale
12am flash sale - "50GB EXTRA PERCUMA for sign-up now". Only valid on-site via U Mobile network. FOMO-driven conversion during peak late-night bazaar hours.
🥽
5G VR Kampung Halaman
VR headsets powered by U Mobile 5G - low-latency virtual walkthrough of a classic Raya kampung. Crowd magnet. Latency comparison: 5G vs 4G shown side-by-side.
5.4 Internal approval strategy
Telco insider perspective: The COW crosses two budget holders - Marketing (who pays for sponsorships) and Network (who deploys infrastructure). Here is the step-by-step approval path:
1
Win Marketing first (Jul-Aug 2026)
Present to Queenie Lim / Ng Kar Yan. They sign off RM800k-RM1M cash sponsorship. COW framed as "value in-kind" - from their perspective, it is RM150-200k of FREE network value included in the package.
2
Marketing pitches Network internally (Sep 2026)
Once Marketing is committed, they push internally: "Sponsorship sudah signed - we just need Network to deploy a COW for 5 days. This is our 5G showcase at Malaysia's largest Raya expo."
3
We make it easy for Network
Absolut Events provides a technical appendix: COW placement at MITEC, power source availability, frequency bands, coverage area specs. Network team gets everything they need without doing legwork.
4
Timing: Submit planning Aug-Sep 2026
Q3 is the sweet spot - Q4 has budget freeze, January is too close to event (Feb). August-September gives 5 months for internal approvals, procurement, and deployment logistics.
Summary: Two documents, two departments
| Document | Audience | Content |
|---|---|---|
| Main Proposal | Marketing / Events | Branding, activation, subscriber funnel, ROI |
| Technical Appendix | Network / CTO | COW specs, coverage plan, power, frequency, timeline |
06
ROI & KPI Framework
The metrics that matter for this partnership:
6.1 Measurable KPIs
New subscriber sign-ups
5,000 - 8,000
U Mobile system data + on-ground booth tally
Data add-on purchases
30,000 - 50,000
U Mobile billing system
5G speed test completions
100,000+
QR code / app-based counter
Social media impressions
50M+
Meta & TikTok analytics
Video views
10M+
Reels, TikTok, YouTube
Media mentions (earned)
20+
Media monitoring (FMT, Kosmo, BH, TV3 etc.)
Brand index lift (Malay demo)
+10% to +15%
Pre/post event brand tracking survey
PR value / media equivalency
RM5M+
AVE calculation
6.2 Business case - quantified ROI
| Line item | Value |
|---|---|
| Total sponsorship investment | RM1.0M - RM1.3M |
| Estimated annual revenue from new subscribers | 8,000 × RM50/mth × 12 = RM4.8M |
| Estimated data add-on revenue | 50,000 × RM20 = RM1.0M |
| Media equivalency (earned) | RM5M+ |
| Measurable ROI (Year 1) | ~4.5:1 to 5:1 |
| Intangible value | First telco to own Malaysia's largest Raya expo - category leadership |
6.3 Performance guarantee
Our commitment to U Mobile
We guarantee a minimum of 5,000 new U Mobile plan sign-ups during the 66-hour event.
If this target is not met, Absolut Events & Management Sdn Bhd will credit U Mobile with equivalent
branding space at ABGR 2028 - at no additional cost.
This de-risks U Mobile's investment and demonstrates our confidence in the platform's conversion power.
07
CSR Collaboration
ABGR has a tradition of giving back - supporting orphans and single mothers as a core part of every edition. U Mobile joins as:
- Positioning: "CSR Partner - U Mobile Bersama ABGR"
- Activity: Co-branded donation drive + distribution day for 100+ beneficiaries
- Media coverage: Photo op distributed to FMT, BH, Kosmo, TV3 - guaranteed pickup
- Story value: "Telco yang bukan setakat jual plan, tapi jaga komuniti" - powerful narrative for Malay audience
08
Project Timeline
| Phase | Date | Activity |
|---|---|---|
| Agreement & planning | Aug - Oct 2026 | MOU signing, creative concept, COW logistics planning |
| Pre-event marketing | Nov 2026 - Feb 2027 | Teaser campaigns, Raya bundle launch, celeb announcements |
| COW deployment | 24-25 Feb 2027 | Setup & network optimisation at MITEC |
| ABGR 2027 | 26-28 Feb 2027 | 66-hour event - activations, sign-ups, live shows |
| COW tear-down | 1 Mar 2027 | Removal & site restoration |
| Post-event report | March 2027 | Full analytics & ROI report delivered to U Mobile |
09
Market Comparison & Absolut Portfolio
U Mobile's sponsorship decision requires confidence that ABGR is the dominant Raya expo platform - not just another bazaar. Below, we benchmark ABGR against every major competitor in the Raya-season expo space, followed by Absolut Events' own portfolio track record across multiple locations.
9.1 Competitive Landscape - Raya Expo Comparison
How ABGR stacks up against other major Raya bazaars in Malaysia:
Metric
ABGR
Absolut Events
Bombastika Raya
U Mobile ’23
Generic Bazaar
Typical Raya bazaar
Venue
Axiata Arena
Bukit Jalil
Various
Local halls / malls
Visitors
1.8M
2027 target
#120K
1-night concert
limited200K-800K
Per edition
Duration
66 hours
Non-stop
longest4-6 hours
Single evening
8-12 hours
Daytime only
Vendors
550
Booth tenants
largest—
No vendors
zero100-400
Booths
Vendor Sales
RM36M
2026 KL edition
highest—
Ticket revenue
RM3-12M
Est. per ed.
Celebrity
50+
Performers
largest5-8
Headliners
10-30
Performers
Media Partner
REV Media
FMT, Kosmo, TV3
nationalU Mobile
Own activation
Local radio
Limited reach
Records
MBR
Largest Raya Expo
verified—
Concert only
—
No record
Telco Partner
Open
Category waiting
first moverU Mobile
Already done
Unconfirmed
No exclusivity
Verdict
ABGR leads every key metric: 1.8M visitors vs 20K (Bombastika) or 200–800K (generic).
66 hours non-stop vs 4–12 hours. 550 vendors with RM36M sales — Bombastika has none.
Bombastika Raya proved U Mobile owns the Raya moment — but its reach is capped at 20K per concert.
ABGR is Bombastika at 90× scale with a built-in vendor B2B pipeline no generic bazaar can match.
No other platform gives U Mobile this combination of consumer reach + SME acquisition.
9.2 Absolut Events Bazaar Portfolio
Absolut Events has demonstrated it can execute at scale - not just KL, but across multiple locations including international (Brunei) and second-tier markets (Penang). This proves replicability, operational maturity, and the ability to manage multi-location COW deployments if U Mobile expands.
ABGR KL 2026
Hall 1-6 MITEC
2.95M
Visitors
550
Booths
RM29.2M
Sales
Malaysia Book of Records: Largest Raya Festival Expo. 66-hour non-stop flagship edition.
ABGR Penang
PICCA
350K
Visitors
206
Booths
RM7M
Sales
Second-largest edition. Demonstrates ability to replicate the ABGR formula outside KL - same brand promise, localised execution.
ABGR Brunei
BRIDEX
80K
Visitors
120
Booths
-
Sales n/a
International edition. Proves cross-border event capability - important for U Mobile's potential regional expansion.
ABGR Cumulative
2022-2026
7.96M
Total visitors
RM61.5M
Total sales
3,500+
Entrepreneurs
Five editions across three locations. RM61.5M in total vendor sales. 700+ local brands featured since inception.
9.3 Why Portfolio Matters for COW Investment
If U Mobile deploys a COW at ABGR KL 2027, the infrastructure can be standardised and replicated for Penang and future editions - making U Mobile the default telco partner across Absolut's entire bazaar network. This multi-location exclusivity is worth substantially more than a single-event sponsorship.
10
B2B Integration: U Biz 5G Vendor Empowerment
With 550 booth tenants across ABGR, this is a built-in SME audience that U Mobile can convert into long-term business customers. But more critically - network congestion during 1.8 million peak footfall will cripple QR Pay and card terminals of every vendor. Based on ABGR 2026 records, total vendor sales exceed RM36 million over 66 hours. Any payment downtime means real revenue loss for vendors - and a black eye for the event. U Mobile's COW and exclusive 5G spectrum (leased from SKMM) means U Mobile is the only telco whose frequency can guarantee uninterrupted merchant transactions.
Strategic Naming: U Biz 5G Vendor Rescue Kit
Position it as a cashless continuity solution - not a modem sale.
"Kesesakan rangkaian semasa kemuncak 1.8 juta pengunjung akan melumpuhkan transaksi tanpa tunai (QR Pay / Card Terminal) vendor. Sebagai rakan rasmi 5G, U Mobile menawarkan 'U Biz 5G Vendor Rescue Kit' - modem Wi-Fi 5G mudah alih eksklusif untuk 550 usahawan kami, memastikan transaksi jualan RM36 Juta berjalan tanpa henti."
"Kesesakan rangkaian semasa kemuncak 1.8 juta pengunjung akan melumpuhkan transaksi tanpa tunai (QR Pay / Card Terminal) vendor. Sebagai rakan rasmi 5G, U Mobile menawarkan 'U Biz 5G Vendor Rescue Kit' - modem Wi-Fi 5G mudah alih eksklusif untuk 550 usahawan kami, memastikan transaksi jualan RM36 Juta berjalan tanpa henti."
10.1 Why U Mobile Cannot Be Rejected
| Reason | Detail | Impact |
|---|---|---|
| Guaranteed B2B Leads | 550 pre-qualified businesses served on a platter - no cold calling required | U Mobile SME sales pipeline filled in one weekend |
| Product Demo Under Pressure | Vendors experience 5G reliability during peak 10pm-2am crowds - they become unpaid evangelists | Word-of-mouth marketing from 550 business owners |
| Spectral Isolation (Silo Effect) | COW broadcasts U Mobile's own spectrum frequency (SKMM-licensed). Vendor modems are isolated from other telco visitor traffic | Vendor transactions immune from network crashes - a technical advantage no competitor can match |
| Post-Event Retention Funnel | "Puas hati dengan kelajuan 5G kami? Bawa balik modem ni ke kedai/restoran fizikal anda - sambung langganan RMxx sebulan." | Recurring U Biz revenue from 60-80 retained SME accounts |
10.2 Implementation Flow - 3 Phases
Phase 1: Pre-Event Purchase (Booking System Integration)
During vendor booth booking in ABGR's web system, at checkout page:
"Elakkan terminal QR anda sangkut masa event! Sewa / Beli Modem U Biz 5G dengan
kuota Tanpa Had untuk 3 hari pada harga RMxx (Diskaun khas vendor ABGR).
Klik 'Add to Cart'."
- U Mobile gets: Pre-commitment data - how many modems to prepare
- Vendor gets: Checkbox convenience - no hassle at event day
- ABGR gets: Cleaner on-ground logistics and guaranteed adoption numbers
Phase 2: Bump-In Day (Booth Setup)
Vendors arrive at MITEC 2 days before event for booth setup. A dedicated U Mobile counter at the registration hall handles modem collection:
- Vendor shows system receipt → collects U Biz 5G modem
- Plug and play - modem auto-connects to U Mobile COW 5G signal
- No configuration needed - works with any POS / e-wallet / card terminal
- Modem draws exclusively from U Mobile's COW - spectral isolation guarantees throughput unaffected by other telco user load
Phase 3: Post-Event Retention (Conversion)
U Mobile's Post-Event Offer
"Puas hati dengan kelajuan 5G kami? Bawa balik modem ni ke kedai / restoran fizikal
anda - sambung langganan hanya RMxx sebulan. Kekal dalam ekosistem U Biz dengan
diskaun 30% untuk 6 bulan pertama."
- U Mobile SME sales team gets warm leads - names, contact, business type, proof of transaction volume
- Conversion target: 60-80 of 150 trial vendors sign up for U Biz broadband
- Recurring revenue: RM224,100+/year from retained SME accounts
10.3 Vendor Acquisition Funnel - U Mobile Sales Pipeline
| Stage | Action | Target | Conversion |
|---|---|---|---|
| 1. Awareness | Pre-event email to all 550 vendors announcing U Biz 5G Rescue Kit | 550 vendors | 100% |
| 2. Interest | Checkout pop-up + U Mobile counter at bump-in | 300+ vendors engage | 40% |
| 3. Trial | Free 5G modem for 3-day event + plug-and-play setup | 150 vendors trial | 50% |
| 4. Conversion | Post-event U Mobile follow-up + discount expiry nudge | 75-100 converted | 50-67% |
| 5. Retention | U Biz broadband + merchant account - recurring monthly billing | 60-80 retained | 80% |
Projected annual revenue from vendor conversions:
75 vendors × (RM99/mth broadband + RM150/mth avg merchant fees) × 12 months = RM224,100/year
10.4 Booth Branding & Vendor Activation at COW Zone
Vendors become part of the 5G experience trail. Every vendor who signs up gets:
- Free standing banner - "Powered by U Mobile 5G" at booth
- Booth sticker pack - "U Mobile 5G Connected"
- Priority booth location ("U Mobile Digital Zone") - prime footfall areas
- Featured in ABGR app - tagged as "U Mobile Digital Partner"
- COW Photo Frame at booth - selfie enticement with COW backdrop
- Vendor Spotlight - 2-minute slot on main stage for top partners
| Branding Tier | Requirement | Vendor Gets |
|---|---|---|
| U Mobile 5G Connected | Sign up U Biz 5G hotspot | Booth sticker + app tag + map icon |
| U Mobile Digital Partner | Sign up ULTRA Merchant 360 or SME Digital Kit | Standing banner + sticker + app placement + priority zone |
| U Mobile Flagship Booth | Full ecosystem adoption + co-branded activation | Custom booth design + U Mobile staff support + main stage demo slot |
10.5 SME Digital Kit (Optional Upsell)
SME Digital Starter - Exclusively for ABGR Vendors
A bundled toolkit to go online, accept payments, and manage operations - all within U Mobile's ecosystem.
| Tool | What Vendors Get | U Mobile Win |
|---|---|---|
| Free Domain & Website | 1-year free business domain + basic landing page | Dependency on U Mobile digital ecosystem |
| Business Broadband Discount | 30% off first 6 months of U Biz plan | Recurring revenue pipeline from 550 vendors |
| ULTRA Business Merchant 360 | QR payment setup + POS terminal + e-invoice + inventory | Transaction volume through U Mobile payment gateway |
| Business Analytics Dashboard | Free 3-month access to sales & visitor analytics | Stickiness - vendors stay for data insights |
| WhatsApp Business API | U Mobile-powered WhatsApp Biz account + broadcast credits | Messaging revenue + vendor communication channel |
Why This Matters to Queenie Lim & Vern Law
This is not a brand awareness play.
550 vendors = 550 pre-qualified SME leads in one venue. No door-to-door sales. No cold calling. No digital ads. U Mobile gets a warm, on-the-ground introduction to real business owners - most are still using Celcom/Maxis home broadband and third-party payment gateways. This is a direct SME acquisition channel that no other telco sponsorship can offer.
550 vendors = 550 pre-qualified SME leads in one venue. No door-to-door sales. No cold calling. No digital ads. U Mobile gets a warm, on-the-ground introduction to real business owners - most are still using Celcom/Maxis home broadband and third-party payment gateways. This is a direct SME acquisition channel that no other telco sponsorship can offer.
11
About Absolut Events & Management
Absolut Events & Management Sdn Bhd is the organiser of ABGR - Malaysia's largest Raya festival expo. With 5 consecutive editions since 2022, the company has established ABGR as the definitive Raya shopping and lifestyle platform, partnering with blue-chip brands including Bank Rakyat, REV Media Group, HABIB, and SPayLater.
12
Contact
12.1 Prepared by
Prepared by
Abdul Halim Bin Azhar
Absolut Events & Management Sdn Bhd
Submission channel
u.com.my
Official Sponsorship Request portal
Let's make ABGR 2027 the biggest Raya celebration yet - powered by U Mobile 5G.
Connectivity Partner · Official Telco Partner